Pringles Partners With Movember for the Second Year to Encourage Men to Talk About Mental Health
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Pringles has announced it is supporting leading men’s health charity, Movember for the second year in Ireland and will donate a minimum of €50,000.
Pringles has announced it is supporting leading men’s health charity, Movember for the second year in Ireland and will donate a minimum of €50,000.
The brand is encouraging shoppers to start open and honest conversations over a can of Pringles through an exclusive partnership with Tesco. Kicking off on Nov 1st, impactful POS displays will take over selected Tesco stores nationwide and will also appear on Tesco.ie.
The branding which includes aisle fins, floor stickers, headboards, shelf talkers and website banners include questions people can use to start conversations on mental health such as, ‘Shall I come round for a chat?’.
According to Movember, 3 out of 4 suicides are men and one man dies from suicide every minute globally. Men, regardless of age group, often don't recognise when they’re experiencing a mental health issue and may not be comfortable asking for help. The uncomfortable truth is that some stereotypical forms of masculinity are killing men.
With the Pringles brand ethos centring around socialising, sharing, and coming together and Movember’s work to drive more open conversations around mental health, the brand and charity have partnered over the shared goal of getting people talking.
The brand’s donation of €50,000 will support Movember’s important initiatives which help change the face of men’s health and fight for men to live happier, healthier and longer lives. The Pringles moustachioed mascot is also joining the cause this year for the first time since his new look was unveiled last year. Mr. P will shave down his moustache and start afresh for the month of growing through social posts.
Ann Rose Eng, Pringles Ireland Activation Brand Lead said: “We’re delighted to partner with Movember for another year to support the charity and the incredible work it does to support men’s health. We hope that our partnership will encourage people to check in with each other and start conversations they wouldn’t have otherwise had.’’
