How Pringles showed up for mental wellbeing this Movember

The 2024 campaign saw our mates at Pringles show up to support men’s health for the fifth year running, launching a multichannel campaign to promote having conversations about mental wellbeing.

This year Mr P. again swapped his traditional moustache for a QR code, pointing to a bespoke Pringles campaign page, where people could grow their confidence having conversations about mental wellbeing through our tool, Movember Conversations.

In the UK our partnership took over thousands of supermarket stores, with cans prominently displayed throughout. Not only that, but Pringles got some top tier talent to help promote the campaign, with football and podcast legend Jimmy Bullard.

Jimmy launched the first of its kind “Scan and Scran café”, encouraging people to grab some brekky and scan Mr P.’s Mo. The campaign ran for two days taking over Peter’s Café in Aldgate.

The campaign went brilliantly, with 900 people visiting the café and achieving impressive PR results, with 96% of coverage featuring brand imagery, 100% positive sentiment and 100% brand mentions with national coverage in the Daily Star, Daily Mirror and Time Out.

Pringles also brought our partnership to life through a road show, taking a co-branded Pringles x Movember van on tour around city centres, universities and selected Asda stores. Interactors accompanied the van, speaking to the public about our campaign and the importance of having conversations with the men in our lives who might be struggling. Visitors were encouraged to scan their cans of Pringles and play games in the back of the van. The van also shared our ALEC Model, a guide to having a successful conversation about mental health.

Our partnership has not just driven a huge amount of awareness it has also helped start thousands of conversations about mental health. Over 50,000 people have visited Movember Conversations since the cans went out to stores, with over 87% of survey respondents having learnt something new and 86% of people planning to use what they have learnt int future conversations. We’re stoked that our partnership with Pringles has had so much impact and has resonated with so many people.

Whilst the external side of our campaign is hugely important, we also wanted staff at Pringles and the wider Kellanova team to feel involved as well. To do this we launched our first ever global Movember celebration called “Run with the Sun” where colleagues across the globe were invited to take part in physical activity. The goal was that we would have someone exercising for every hour across the 15th November. Needless to say it was a huge success, with over 500 colleagues taking part, raising thousands of dollars for Movember and starting countless conversations.

We’re incredibly proud of our partnership with Pringles and the impact that they’ve had for men, since 2023 they have helped over 150,000 people access mental health resources and started thousands of conversations.

We can’t wait to see what comes next…