Movember teams up with the GAA and GPA to launch Ahead of the Game campaign

Ahead of the Game launched in Ireland

Movember, has partnered with the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) to launch the nationwide initiative, Movember Ahead of the Game.

Movember, has partnered with the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) to launch the nationwide initiative, Movember Ahead of the Game.

How we do it

Movember Ahead of the Game is a series of interactive workshops, delivered by the players of the GPA, which takes place throughout the upcoming season. The initiative will teach young players, parents, coaches, and volunteers to understand mental health, build mental fitness, and strengthen resilience to deal with challenges in sport and life.

But why?

75% of mental health disorders will have emerged before the age of 24. That’s why conversations about mental health and fitness earlier in life are important. Helping young people build the skills to look after their own wellbeing, and support their teammates, is critical to lifelong mental resilience and mentally fit communities.

Involving the sporting communities

The Movember Ahead of the Game initiative will support 10,000 young players, parents, and coaches in more than 200 GAA clubs to take part in Movember's mental fitness program, Movember Ahead of the Game, which teaches an understanding of mental health and helps build the mental fitness to deal with the challenges life and sport can throw.

The legendary leaders

The GAA joins the ranks of leading global professional codes like the AFL and Premier League in launching Movember Ahead of the Game in Ireland. It puts Ireland and the GAA among the leaders globally in actively supporting mental fitness as much as physical performance.

25 current and past players and coaches have recently undertaken a weeklong rigorous training program led by Rugby League Cares and SAMH (Scottish Association for Mental Health) some of the names include Domhnall Nugent, Iggy Clarke and Jo-Hanna Maher.

The interactive workshops are delivered in the familiar surroundings of a sports clubs, which allow players to feel comfortable to talk freely. It also gives coaches and parents bigger roles, too, in helping create mentally fit communities.

Feeling better

92% of young athletes felt more confident in recognising the signs of mental health in themselves and others. And 96% of coaches saying they felt better able to respond to the mental challenges of young athletes after attending our program.

Visit Movember Ahead of the Game to learn more.

Published Nov 30 2023

Official Partners

Promotional Partners

Movember supports all individuals within the LGBTQIA+ community, including those who are lesbian, gay, bisexual, transgender, queer, intersex, and asexual. Health disparities exist, with LGBTQIA+ individuals experiencing higher rates of mental health issues and discrimination, often exacerbated by stigma in healthcare. We advocate for the right to self-identify, protection from discrimination, inclusive education, and rights-affirming healthcare, ensuring everyone can lead a healthy, dignified life.

Movember acknowledge the many and varied experiences of people navigating their health and wellbeing, those who support them and those who came before us whose stories, struggles and strength have shaped what we know. We recognise those who have generously shared their knowledge and wisdom with us and honour those we have lost too soon. Their knowledge, insight and expertise are essential to improving the design, delivery and evaluation of the work that we do and their experiences remind us why this work matters.

Movember Foundation is a registered 501(c)3 non-profit organization.