Our programs
Movember Ahead of the Game

Movember Ahead of the Game uses the power of sport to reach young men aged 12 to 18, teaching players, parents, coaches and volunteers how to understand mental health, build mental fitness, and develop healthier ways of coping with life's pressures. Developed with the University of Wollongong and delivered at community club training sessions, the program meets young people where they already are.
Who it’s for
PLAYERS
Young players aged 12–18. To learn mental fitness skills, build resilience for tough times, recognise challenges in themselves and teammates, and ask for help and how to reach out for support
PARENTS & CARERS
To understand the signs of mental health challenges in young people and how to have open, supportive conversations.
COACHES & VOLUNTEERS
To build a club culture where mental health is talked about openly, and know how to spot and respond to challenges.
GLOBAL IMPACT
Young people who took part in Movember Ahead of the Game showed measurable improvements in mental health knowledge, confidence to seek help, and resilience.
Young players, coaches, parents and community volunteers reached
Countries delivering the program
Year the program launched
Sporting codes, from AFL to ice hockey
In action
Delivered in partnership with the Australian Football League across community clubs nationwide. Embedded within AFL community competitions, reaching players, parents and volunteers at club training nights.
| Participants reached | 25,000+ |
|---|---|
| Sporting codes | Australian Rules Football |
| Implementation partner | Australian Football League (AFL) |
| Co-funded by | Toyota, Medibank, BHP |




