Our programs
Confession Box
An evidence-informed YouTube series built to close the gap between where young men go for relationship advice and where they actually find good advice. Delivered through influencers and formats they trust, it meets them where they are — on the platforms they use every day.
Who it’s for
YOUNG MEN
To find relatable, practical guidance on navigating relationships — delivered in a format they actually want to engage with.
CONTENT CREATORS & INFLUENCERS
To be part of a program producing content that combines relatability with evidence-based guidance on young men's health.
RESEARCHERS & PRACTITIONERS
To understand what works when it comes to reaching young men with health content online — and the outcomes it drives.
GLOBAL IMPACT
Research revealed a gap between where young men go for relationship advice and where they actually find good advice.
Young men intended to use what they learned in their real relationships
Had already applied what they learned after watching the series
Markets reached, with the UK as the largest audience
Views generated through amplification on youth channels
