REPORTS & PUBLICATIONS
Young Men's Media Landscaping Report: Where are young men actually spending their time online?
Young men today are growing up in a digital environment unlike any generation before them. The constant presence of digital media, plus the rapid engineering of new digital technologies, has transformed the ways boys and young men form their identities, connect with others, and seek out information.
Movember's 2025 report maps the digital worlds of 4,200 young men aged 12–17 across the US, UK, Australia, New Zealand, Ireland and Canada. It uncovers where they spend their time online, who they trust, and how emerging technologies like AI are impacting their health.
Who it's for
PARENTS & FAMILIES
To understand the platforms, podcasts and AI tools shaping their children's world, and where parental involvement matters most.
GOVERNMENT & POLICYMAKERS
To understand where young men actually spend their time online, and use the evidence to inform platform regulation, age-verification policy and digital literacy initiatives.
HEALTH PRACTITIONERS
To understand young men's information-seeking habits, media literacy, and who they trust, plus how to reach them in the spaces where they already spend their time.
KEY FINDINGS
On average, young and adult men spend more than six hours online everyday. These online environments are often constructed by powerful algorithmically driven feeds, yet many young men don't understand how they work.
Young men surveyed across six countries
Play video games at least once per week
Now use ChatGPT
Don't understand how platforms decide what content to show them
EXPLORE THE RESEARCH
Gaming accounts for the largest share of young men's daily digital time, closely followed by short-form video and social media. YouTube is the most widely used social media platform, while traditional media like broadcast TV and radio resonate far less with young men than they do with adult their adult counterparts.
| 77% | Use YouTube at least once per week |
|---|---|
| 88% | of young men consume short-form video content at least weekly |
| 64% | Watch live broadcast TV weekly, compared to 89% of adult men |
