How to set a goal your team actually wants to chase

Pick a goal people can picture

Start with one clear team target.

That could be:

• Raise $5,000
• Recruit 10 teammates
• Reach 100 donors
• Move 500km together
• Get every teammate their first donation
• Beat last year’s total
• Take down the rival team down the hall

The exact number matters less than giving everyone something concrete to aim at.

“Let’s hit $5,000” is much easier to act on than “Let’s have a great year.”

Make it feel achievable

A goal should stretch the team without feeling impossible.

If you raised $4,000 last year, maybe $5,000 is a good next step.

If it’s your first year, think about the size of your team and what feels realistic. Ten people raising $500 each suddenly makes a $5,000 target feel a lot less intimidating.

Break the big number down.

$5,000 goal + 10 teammates = $500 each.

Now everyone can see how they fit into it.

Give the team a say

You’re the captain, but the goal doesn’t have to come from you alone.

Ask the team:

“What do we want to chase this year?”

Maybe someone wants to beat last year’s fundraising total. Someone else wants 20 people on the team. Someone just really wants to beat Finance.

A goal people help choose usually feels more like our goal than the captain’s goal.

And that matters.

Add milestones along the way

Don’t wait until the finish line to celebrate.

If your target is $5,000, mark:

• First $500
• $1,000
• Halfway
• $4,000
• Goal reached

Same goes for team size, donors or Move kilometres.

Progress keeps the goal feeling alive.

And if you want to add a little extra motivation, attach something fun to a milestone.

Hit $2,500? The boss buys lunch.

Reach 100 donors? Someone gets a questionable haircut.

Hit the full target? Team celebration.

Use your judgment.

Make the goal visible

Don’t set it once and forget about it.

Put it somewhere the team will actually see it.

Share updates in your group chat. Mention it at team meetings. Celebrate milestones. Keep reminding people how close you are.

“We’re at $3,850. One good push and $4K is ours.”

That gives people a reason to act now.

Don’t make dollars the only win

Fundraising matters, but there are other things worth chasing too.

A team can also aim to:

• Get everyone off $0
• Recruit one more person each
• Get 100% of the team to make one direct ask
• Complete a team Move challenge
• Bring back last year’s crew
• Start one men’s health conversation together

Those goals create participation — and participation often leads to fundraising.

Pick one thing and make it real

You don’t need six goals.

Pick one main target the team can rally around. Make it clear. Make it visible. Break it into milestones.

Then keep reminding everyone:

This is what we’re chasing.

And remember, the number isn’t the point on its own.

Every donation, every new teammate, every kilometre and every conversation helps move men’s health forward.

So set a goal that gives your team something to believe in - and then go chase it together.