FUNDRAISING
7 Strategies to Recruit Your Movember Team
Building a great Movember team starts with a few good people and one simple ask.
You’ve set up the team. Now comes the fun part: building it.
You don’t need everyone to join at once. Start with a few good people, make it easy to say yes, and let the momentum build.
Strategy #1: Get the basics right
Before you start recruiting, give people something worth joining.
Make your Team Page inviting. Add a photo, set a goal and give people a quick sense of what your team is about.
Choose a goal people can understand. Maybe you’re chasing $3,000, 15 teammates or taking down last year’s total.
Give the team a bit of personality. A good name, a photo and one fun idea can make your team feel like something people actually want to be part of.
First impressions matter.
Strategy #2: Start with the easy yeses
Don’t begin by blasting your link to everyone you’ve ever met.
Start with 3–5 people most likely to join.
Think about:
- Friends, colleagues or family who always show up
- Previous teammates
- The competitive ones
- The connectors who seem to know everyone
- People with a personal connection to men’s health
A few early recruits make everything else easier.
And start early. The sooner your crew begins forming, the more time you have to build momentum before November gets rolling.
Strategy #3: Make it personal
The simplest recruitment tactic is still one of the best:
Ask someone directly.
A text, conversation or quick call will usually beat dropping a link into a giant group chat and hoping for the best.
Try:
“Hey! I’m captaining a Movember team this year and I’d love to have you on it. We’re raising funds for men’s health and having some fun along the way. You in? [TEAM LINK]”
Then make it your own.
Tell them why you’re doing it. Tell them why you thought of them.
Personal beats perfect.
Strategy #4: Recruit beyond the usual suspects
Movember isn’t just for people growing moustaches.
Mo Sisters can be a huge part of a great team - fundraising, Moving, hosting events, recruiting others and championing men’s health along the way.
And think beyond your immediate circle.
Who brings people together? Who has a network you don’t? Who would bring some energy to the crew?
The strongest teams usually aren’t all the same.
Strategy #5: Turn your recruits into recruiters
Once someone joins, ask them:
“Who else should be on this team?”
Or make it a simple challenge: every teammate brings one more person.
Five people bringing one person each turns five into ten pretty quickly.
If your ambitions are bigger, bring in a co-captain too — ideally someone who knows different people and can help rally the crew.
You’re the Captain. You don’t need to do all the recruiting yourself.
Strategy #6: Give people a reason to join now
Sometimes the cause is enough.
Sometimes a little extra spark helps.
You could:
- Take on another team
- Set a team Move challenge
- Plan a trivia night or pub quiz.
- Create a fundraising dare
- Challenge another department, office or group
- Promise a celebration when you hit your target
And make sure people know they don’t need to grow a moustache to join.
They can Grow, Move, Host or Mo Their Own Way.
Remove the easy reasons to say no.
Strategy #7: Make the first yes feel good
Someone joined? Make it noticeable.
Welcome them. Add them to the group chat. Give them a shout-out. Maybe even make the first donation to their Mo Space.
Then celebrate the early wins.
First five teammates.
First $1,000.
First truly questionable moustache.
People are more likely to stay involved — and bring others with them — when joining feels like the beginning of something.
Now make the ask
Recruitment doesn’t need to be complicated.
Pick three people you’d genuinely want on the team.
Send the message. Ask them to join.
Good teams start with someone making the first move. That’s you.
