REPORTS & PUBLICATIONS
Young Men's Health in a Digital World: How influential are the influencers?
Influencers that create masculinity content are amassing millions of young male followers online. But until now, almost no research has asked young men themselves what they think about it. Movember's 2025 report surveys over 3,000 young men aged 16–25 across Australia, the United Kingdom and the United States to find out how this content is shaping their health, their identities, and their view of the world.
WHO IT’S FOR
PARENTS & FAMILIES
To understand what young men are watching, why it appeals to them, and how to have informed conversations about online masculinity content.
GOVERNMENT & POLICYMAKERS
To understand the scale of masculinity influencer engagement among young men, and access evidence to inform platform regulation, media literacy and mental health policy.
HEALTH PRACTITIONERS
To understand how online content is shaping young men's attitudes to health, help-seeking and gender roles, and how we can engage them more effectively.
KEY FINDINGS
The researched revealed that the young men who regularly engaged with masculinity content online were more likely to report worse mental health outcomes and reduced willingness to prioritise their mental health.
Young men surveyed across Australia, UK and the United States
Regularly engage with men and masculinity influencers
Of those engaging with influencers reported feelings of worthlessness
Admitted to working out despite being injured
EXPLORE THE RESEARCH
Keen to dive a little deeper on the numbers? See how masculinity content is influencing young men in the areas of mental health, social connection, relationships and more.
Masculinity content is no longer a fringe phenomenon. Nearly two thirds of young men across Australia, the US and the UK regularly engage with masculinity content on everything from fitness and financial success, to relationships and gender politics.
| 63% | Of young men engage with at least one influencer |
|---|---|
| 41% | The number of young men who engage with two or more influencers regularly |
| 68% | The number of young men who engage with at least one influencer in Australia - the highest number across all three markets |
